Senior Manager, Insights

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7efugv

In this role you drive the Insights agenda for a European category, shaping consumer, shopper, and category understanding to guide brand strategy, innovation, and activation. You work with cross-functional teams to embed insights in brand plans and maintain alignment with global networks. You will apply advanced methods to translate human motivations into actionable business recommendations, and you'll lead next-gen insights capabilities across data sources and digital tools. This is a growth-focused, collaborative role that blends analytics with storytelling to influence senior decision-makers.
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- base salary by region
- annual incentive/premio
- medical benefits
- growth culture
- learning and development opportunities
- Lead category insights strategy and learning initiatives aligned with Global Portfolio and Insights networks
- Develop and deliver the Category Insights learning plan, including consumer tensions and behavioral trends
- Apply qualitative,



quantitative, and observational methods to uncover consumer truths
- Translate consumer understanding into clear business guidance for marketing, commercial, and innovation teams
- Support category marketing performance analytics to enable brand growth
- Integrate multiple data sources to deliver coherent, holistic insights
- Leverage AI/ML, predictive analytics, and digital intelligence to translate signals into opportunities
- Use digital ethnography, social listening, sentiment AI, and cultural intelligence to detect emerging behaviors and whitespace opportunities
- Provide insights leadership across marketing processes from opportunity identification to new product launches
- Drive a culture of curiosity and learning, acting as the voice of the consumer to marketing teams
- Contribute to EU OU and Global OU insights networks by sharing learnings and best practices
- Lead and develop capab

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7efugv