Sales Area Manager

13 ago - Valbrembo
Evoca Group

Evoca Group is a world-leading producer of professional coffee and vending machines for out-of-home consumption, anchored in more than 90 years of coffee and vending heritage. Together, our broad portfolio of brands offers a complete range of products to bring great coffee and vending products to our ~10,000 customers — serving consumers across hotels, restaurants, office buildings, public spaces, and more.
We are looking for a Sales Area Manager for Italy and the Balkans.
The purpose of this role is to drive business growth in the Italian and/or Balkans market by developing and strengthening relationships with customers and partners across both the Vending and Professional Coffee channels, contributing to the achievement of sales targets and the expansion of Evoca’s market presence.
Your responsibilities will be:
- Manage and develop sales activities for both Vending and Professional Coffee product portfolios
- Identify new business opportunities and build long-term relationships with customers, distributors, and industry partners




- Develop and execute sales strategies aligned with company objectives
- Monitor sales performance (Revenue, Margins, DSO, etc.) and propose corrective actions when needed
- Collaborate closely with Marketing, Product Management, Aftersales and Sales Back Office teams to ensure outstanding customer support and business development
- Prepare commercial offers, negotiate agreements, and manage sales discussions.
- Represent Evoca at trade fairs, industry events, and customer meetings in Italy and internationally
- Prepare and analyse periodic reports on sales performance and business activities

To be successful in this role you’ll need to have:
- Degree in Engineering, Economics or a related field
- Proven experience in B2B sales roles
- Strong commercial mindset with a proven ability to develop and manage customer relationships
- Excellent negotiation, communication, and presentation skills
- Proactive attitude, self-motivation, and abili

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