Strategic Marketing Manager
Pubblicato il 13-08-2026 - Michael Page in Lombardia
Product Launches & Market Entry
- Own end-to-end strategic marketing planning for new products, services, and market segments
- Define positioning, pricing strategy and channel mix for each launch
- Coordinate cross-functional launch teams across Sales, Product, and Operations
Brand Positioning & Awareness
- Develop and maintain a consistent brand narrative aligned with strategic vision
- Oversee messaging frameworks, value propositions, and competitive differentiation
- Manage external agency relationships for creative and communications work
Demand Generation & Growth
- Design and execute demand generation programmes across digital and physical channels
- Define KPIs and measurement frameworks to track pipeline contribution and ROI
- Identify and develop new growth opportunities through market intelligence and customer insight
- Define and manage pricing strategies across product lines, ensuring alignment with market positioning and margin objectives
- Own the e-commerce platform strategy, roadmap, and day-to-day performance
- Collaborate with Product and IT teams to optimise the online customer journey, conversion, and revenue
Must-Have
- 8+ years of experience in strategic marketing and strategy, or a related field
- Proven track record of leading successful product launches in B2B or industrial markets
- Hands-on experience managing an e-commerce platform and pricing in a commercial environment
- Strong analytical skills with the ability to translate data into actionable strategy
- Fluency in Italian and English
- Bachelor's degree in Marketing, Business, or a related discipline
Nice-to-Have
- Experience in packaging, industrial, or manufacturing sectors
- Familiarity with both inbound and outbound marketing approaches
- Strategic Marketing Manager
- Prestigiosa Multinazionale italiana - Impianti Packaging
Dettagli sul cliente
Prestigiosa Multinazionale italiana - Impianti Packaging
Descrizione
Product Launches & Market Entry
- Own end-to-end strategic marketi