Email Marketing
Pubblicato il 13-08-2026 - The Tour Guy in Roma
This is a 6-month fixed-term position with a possibility of extension based on performance and business needs.
Our Company
We are The Tour Guy, the leading provider of unforgettable tours and authentic experiences for English-speaking travelers exploring Europe and the U.S.A. Our mission is simple: to help people make the most of life by immersing themselves in destinations, culture, and learning.
Guided by our loyalty to customers, we live by the Golden Rule of travel: treat every vacation as if it were our own. Our highly skilled team curates exclusive, once-in-a-lifetime tours and experiences, from exploring the Vatican to discovering hidden corners of Paris, London, Lisbon, and beyond.
Email & Social Media Specialist
We are seeking a hands-on Email & Social Media Specialist with a technical foundation in email marketing systems and social media mechanics. The role involves building and troubleshooting Klaviyo email flows, understanding how Instagram and YouTube content performs, and turning campaign briefs and data into effective content across email, social, and video.
Responsibilities & Qualifications
Email Marketing Execution
Build, manage, and troubleshoot automated Klaviyo flows (trigger logic, segmentation, and conditional filters). Monitor performance, diagnose issues (broken links, incorrect targeting, deliverability), and resolve them independently. Write and QA email campaigns based on briefs, ensuring correct formatting, links, and segmentation.
Social Media & YouTube Strategy
Write reel scripts, carousel copy, captions, and titles for Instagram and YouTube, and build reels/carousels manually when needed (Canva, CapCut, native editors), not just handing off scripts. Understand platform mechanics (hooks, retention, algorithm behavior) and use performance data (reach, engagement, watch time) to guide content decisions.
Content Repurposing & Coordination
Extract selling points from videos and other media to create email, blog, and social copy. Maintain c