Brand Manager CHC/OTX
Pubblicato il 13-08-2026 - Altro in Italia
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Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.
Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health . We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.
But our journey is far from complete In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.
As part of our growth,
we are now recruiting a new Brand Manager CHC/OTX to join our growing CHC/OTX Business Unit
The Brand Manager CHC/OTX will be responsible for developing and executing marketing strategies for assigned brands, managing the product lifecycle, driving commercial performance, and ensuring the successful implementation of integrated communication campaigns targeting both consumers and healthcare professionals.
This role requires a strong combination of strategic thinking, analytical capabilities, financial acumen, and cross-functional leadership within a highly competitive healthcare environment.
Key Responsibilities
Develop and execute marketing strategies for assigned OTX brands.
Manage the product portfolio, including launches, lifecycle management, pricing, and innovation opportunities.
Lead integrated communication campaigns targeting consumers and healthcare professionals across traditional