Head of Social Media
Pubblicato il 13-08-2026 - Altro in Milano
The Head of Social Media leads and designs social media strategies, tactics, campaigns and tools coordinating and monitoring growth, engagement and conversions within digital platoforms. This role also has a direct oversight over the implementation on the influencer strategy and work in very close partnership with other Corporate Functions and regional subsidiaries to cascade and align global messaging and initiatives. Responsibilities
Manage all social media platforms and drive social global campaigns
Articulate a content strategy and a social media calendar tailored to each channel
Ensure proper amplification of key brand messages locally and globally
Partner with teams and agencies, to execute effective localised plan and ensure global coordination maintaining influencer marketing activity
Work with external agencies to secure online reputation and crisis management implementing appropriate action plans
Maintain a direct relationship with social media platforms representatives and media partners
Ensure the correct execution of social community management practices and moderation
Keep abreast of emerging trends, technologies and influencers
Manage social media budget to maximise ROI and achieve business plans
Responsible for the implementation and execution of performance reporting and analytics with a defined cadence
Support PR Team to strategise ongoing brand ambassador partnerships and leverage effective visibility on OVS/PIOMBO/OVS KIDS/Les Copains/Altavia/Shaka/BAngel social platforms
Drive content innovation, market first partnerships with key social platforms and build communities through online/offline experiences
Profile
8-10 years of experience leading social media strategies for Fashion/RETAIL
Experience using a variety of popular social media platforms – Facebook, Twitter, Instagram, Pinterest, YouTube
Familiar with tools for scheduling, reporting, publishing and analysing social media
Good experience in stakeholders and agencies management
Experience