Global Strategic Marketing Director
Pubblicato il 13-08-2026 - Solenis in Italia
NCH is a global leader in industrial maintenance and water treatment solutions, and one of the largest companies worldwide to deliver these technologies through a direct marketing model. With more than a century of experience, NCH is widely recognized for its trustworthiness, commitment to safety, and dedication to sustainable, technological innovation across its water treatment, industrial maintenance, lubricants, and cleaning solutions portfolio.
POSITION SCOPE
Reporting into the Global Strategic Marketing VP, this role will support the strategic growth and market development of the Solenis LLC for the Light Industry Solutions Business Unit , driving market strategy, customer value propositions, and growth initiatives across light industry water management, process chemistry, sustainability, asset protection, and operational efficiency programs.
Tasks And Responsibilities
- Support the development and execution of the Light Industry Business Unit Strategy.
- Lead certain Light Industry sector strategies.
- Lead and/or support Regional Strategy Activation,
including Growth Navigator initiatives, and Sector Playbooks.
- Define priority sectors and sub-sectors at country, regional, and global levels.
- Support Executive, RVP, and GSA calls to align and monitor strategy execution.
- Lead VOC and Blueprinting initiatives for new adjacent markets and technologies.
- Support M&A; strategy and identify external growth opportunities within the light industrial industry.
- Lead capability and growth projects across the business.
- Own accredited market data gathering for SAM, market size, market segmentation, and CAGR analysis.
- Create compelling sector value propositions.
- Own narrative development for IPO and Investor Relations activities.
- Lead strategic marketing initiatives for Light Industry and adjacent technologies, identifying market trends, customer needs, competitive dynamics, and growth opportunities across key light industry sectors.
MEASUREMENTS AND KPIs
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