At WEP , we help young people discover the world through life-changing international experiences. WEP is an international organisation that has been designing educational experiences abroad for over 30 years, for students and young people from all over the world. Joining WEP means becoming part of a dynamic, international and passionate team, driven by personal growth, cultural exchange and the power of ideas. We're looking for a data-driven and growth-oriented Paid Search Specialist to accelerate our performance across paid channels, with a primary focus on the Italian market and support on other strategic markets (starting with Spain). This is not just a Paid Search role: we are looking for someone with a holistic digital mindset, eager to go beyond acquisition and contribute to end-to-end growth (Search, CRM/email, GEO, experimentation...).
As part of the Digital Marketing team, you will play a key role in driving qualified leads and scaling performance across markets. Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads,

with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation.
Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available.
Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages)
Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond)
CRM / email campaigns
Performance-driven content testing
Ensuring strong tracking, reporting and data quality (GA4, CRM, attribution)
Identifying new growth opportunities and scalable acquisition levers
Preparing the evolution of Paid Search toward AI-driven experiences and new ad formats
Managing and testing AI-powered campaign types and ad formats as they become available

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