At WEP , we help young people discover the world through life-changing international experiences. WEP is an international organisation that has been designing educational experiences abroad for over 30 years, for students and young people from all over the world. Joining WEP means becoming part of a dynamic, international and passionate team, driven by personal growth, cultural exchange and the power of ideas. We are constantly evolving and looking for curious, creative people who are eager to make an impact. We're looking for a data-driven and growth-oriented Paid Search Specialist to accelerate our performance across paid channels, with a primary focus on the Italian market and support on other strategic markets (starting with Spain). This is not just a Paid Search role: we are looking for someone with a holistic digital mindset, eager to go beyond acquisition and contribute to end-to-end growth (Search, CRM/email, GEO, experimentation...).
Your mission
As part of the Digital Marketing team, you will play a key role in driving qualified leads and scaling performance across markets.

Your responsibilities will include:
Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation.
Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available.
Building and executing keyword strategies and campaign structures aligned with business objectives
Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages)
Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond)
Collaborating on landing page optimisation and CRO initiatives
Contributing to cross-channel growth initiatives:
CRM / email ca

Marketing Specialist

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