Head of Sales
Pubblicato il 13-08-2026 - Capella Hotels and Resorts in Firenze
The Director of Sales & Marketing is responsible for establishing Capella Florence as one of Europe's most sought-after ultra-luxury hotels ahead of opening and leading the commercial strategy through launch and stabilization. This individual will build international demand across luxury leisure, high-end corporate, group and events, while positioning the hotel at the very top of Florence's luxury market. The role requires exceptional commercial leadership, strategic brand stewardship and the ability to cultivate influential global relationships across luxury travel advisors, consortia, media and key luxury partners.
Working closely with the General Manager, Corporate Commercial Leadership and Regional Sales Offices, the Director of Sales & Marketing will develop and execute an integrated commercial strategy encompassing Sales, Marketing, Revenue, Distribution and Public Relations to deliver sustained market leadership, premium rate positioning and long-term brand equity.
Develop and execute the commercial strategy for Capella's most significant European openings.
Build premium demand well in advance of opening through strategic market activation.
Position Capella Florence at the top of the competitive luxury set, achieving market-leading ADR and RevPAR.
Create an integrated commercial strategy spanning Sales, Marketing, Revenue, Digital, Distribution, PR, Social and Partnerships.
Drive owner confidence through disciplined commercial planning and performance reporting.
Secure inclusion, develop and personally manage relationships with key luxury travel advisor networks including Virtuoso, Serandipians, American Express Fine Hotels + Resorts and other strategic luxury distribution partners.
Build preferred partnerships with leading luxury travel agencies across Europe, North America, Asia Pacific and the Middle East.
Establish Capella Florence as a preferred hotel among the world's leading luxury travel advisors.
Personally cultivate relationships with influential tr