Director, Sales Iberia

13 ago - Cusano Milanino
Experteer Italy

As Sales Director for HOKA in Iberia and Italy, drive long-term growth and the regional retail ecosystem. Lead the shift from distributor-led to branch-led market structure, building a high-performing sales team and strong partner relationships. You will grow revenue, market share, and brand equity while upholding brand presence across touchpoints. This role offers strategic impact in a fast-paced, consumer-focused environment with a mission to deliver exceptional results and elevate the brand. You will work closely with cross-functional teams to translate plans into measurable outcomes.
- Competitive pay and bonuses
- Generous holidays and bank holidays
- Discounts and perks for employees
- Volunteer opportunities
- Growth and development programs
- Hybrid and flexible working environment
- Localize and execute the EMEA plan for the market, achieving sales goals
- Lead, coach, and develop sales representatives and teams
- Oversee the retail ecosystem with brand-guided strategies
- Forecast seasonal sales and product demand with marketing and DTC teams




- Collaborate with Trade Marketing on campaigns and requirements
- Drive profitability and sales within target markets
- Share sales insights with EMEA leadership and other functions
- Recruit, train, and implement succession planning for sales teams
- Ensure compliance with brand guidelines, training, and standards
- Promote Deckers' ethics and values across teams and partners
- Represent the brand positively and deliver service excellence
- Identify sales opportunities through data analysis and market comparison
- Lead weekly sales meetings and ongoing development initiatives
- Cultivate relationships with senior partners and retail buyers
- Mentor teams to ensure high performance and accountability
- Maintain strong alignment with cross-functional partners
- Embrace an inclusive, diverse working environment
- Substantial experience in national-level sales/marketing with proven sales leadership
- Experience in spor

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