Group AI Discovery
Pubblicato il 13-08-2026 - Experteer Italy in Milano
Mandates
As Group AI Discovery & Agentic Design Lead you will shape how Generali is seen and recommended in AI-powered discovery and pre-sales journeys. You will bridge brand, marketing, data and AI to improve visibility, trust and effectiveness in the AI-mediated customer journey. You’ll define strategy for AI search visibility, reader-friendly LLM content, and brand presence across conversational interfaces. The role combines governance, experimentation and cross-functional collaboration to deliver measurable business impact.
Retribuzione / Benefits
- Define and own the Group strategy for GEO, AI search visibility, LLM readability and brand presence across AI discovery environments (e.g., AI Overviews, ChatGPT, Gemini, Copilot, Perplexity)
- Create a measurable framework to track visibility, share of voice, accuracy, sentiment, citation quality and competitive positioning across LLMs and AI-powered search
- Design target conversational and agentic AI experiences for pre-sales journeys to help customers understand needs, compare options, and move toward the right product,
channel or advisor
- Translate customer questions and life-event needs into content, data and experience requirements that improve discoverability and trust
- Partner with Group stakeholders and local markets to scale AI visibility diagnostics, content optimization, knowledge structuring, experimentation and governance
- Collaborate with Data & AI, IT, Legal, Compliance, Distribution, Customer Experience and Communication to ensure accurate, safe, compliant, brand-consistent and commercially relevant AI experiences
- Identify, evaluate and manage external partners, tools and platforms for GEO tracking, conversational AI, agentic workflows, content intelligence, experimentation and performance analytics
- Create executive reporting linking AI visibility and pre-sales improvements to brand consideration, lead quality, conversion and customer lifetime value
Responsabilità
- 5+ years in digital marke