Supporting QVC Italy in personalization and UX optimization activities across web and app
Leading the strategy, implementation, and quality control of digital stores personalization initiatives
Partnering with teams to build and coordinate personalization calendars
Transitioning successful tests into daily operations with Retention team
Collaborating to design personalization strategies for key pages
Ensuring personalized content is delivered to specific customer segments
Acting as the final sign-off authority for personalization measures
Mentoring team members and improving processes and strategies
Requirements Bachelor's degree in Digital Marketing or related field
3-5 years of solid experience in similar roles within a digital environment
Proven hands-on experience with Adobe Target and Adobe Analytics
Strong understanding of CRO, UX, and personalization
Solid commercial and analytical mindset
Excellent knowledge of digital tools for performance analysis
Strong planning, organizational, and prioritization skills
Native-level Italian and fluent English

Core Competencies Demonstrates expertise in digital marketing with a focus on personalization and UX optimization, leveraging tools like Adobe Target and Adobe Analytics to enhance customer engagement. Proven ability to lead strategy implementation, mentor team members, and analyze performance metrics to drive successful digital initiatives.
Highest-signal resume keywords Adobe Target
Adobe Analytics
CRO
UX Optimization
Digital Marketing
ATS Optimization Keywords Hard Skills Personalization Strategy
Performance Analysis
Quality Control
Digital Store Management
Customer Segmentation
Soft Skills Mentoring
Organizational Skills
Planning Skills
Analytical Mindset
Certifications & Qualifications Bachelor's Degree in Digital Marketing
Industry Keywords Personalization
Customer Retention
Digital Environment
Web and App Optimization
Tools & Technologies Digital Tools
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