Yibi Hantang is a premier integrated luxury service provider in China, specializing in high-end supply chain management and omnichannel retail excellence. We serve as a strategic extension for global luxury icons, navigating the complexities of the Chinese market through our sophisticated operations on Tmall, JD, and Douyin. With exclusive access to high-net-worth individuals via 200+ private banking sectors, Yibi Hantang empowers Italian Maisons to capture incremental growth in the Home Fragrance & Olfactory Lifestyle categories while maintaining absolute brand prestige.
About the Role Your mission is to act as the primary strategic liaison between Yibi and the most prestigious Italian luxury houses headquartered in Milan and Florence. You will lead negotiations to secure authorized licensing for "Home Fragrance & Scented Decor"— categories that allow Italian heritage brands to expand their presence into the lifestyle spaces of Chinese elite consumers. You will be responsible for pitching Yibi's "Zero-Risk Expansion" model, blending Italian craftsmanship (Artigianato)

with China's digital-first market mastery.
Responsibilities Strategic Italian Brand Acquisition: Identify and initiate high-level dialogues with Licensing Directors and Heads of Beauty/Lifestyle at iconic Italian Maisons.
Olfactory Lifestyle Pitching: Present business cases for translating a brand's "Made in Italy" identity into premium home fragrance collections (candles, diffusers, ambient scents) for the China market.
HQ Relationship Management: Navigate the specific governance structures of Italian family-owned or conglomerate-owned Maisons, managing relationships across marketing, legal, and product development.
Scent Economy Advocacy: Use localized data to demonstrate the potential of China's "Scent Economy," specifically how Italian lifestyle aesthetics resonate with China's Gen-Z and HNWI demographics.
Omnichannel Strategy Execution: Articulate Yibi's ability to reach elite consumers via priva

Senior Brand Partnership Manager

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