Digital Store E-Commerce Personalization Specialist
Pubblicato il 13-08-2026 - Qvc Italy in Lombardia
Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.
Your Opportunity, Your Team
- The Digital Store E-Commerce Personalization Specialist supports QVC Italy and leads personalization and UX optimization activities across web and app improving customer experience, conversion, and digital performance.
Where You'll Work
- This role is hybrid and require presence at our offices in Brugherio (MB) for several days each month (office days are predetermined and standard across the company).
- This is a tempo pieno – permanent contract.
What You'll Do
Reporting to the Digital Store Manager, you will be responsible for:
- End-to-End Personalization Ownership: leading the strategy, implementation, and quality control of all digital stores personalization initiatives across the digital customer journey to improve customer experience,
conversion and commercial performances.
- Strategy & Test Coordination: partnering with Digital Store, Content, and A/B testing teams (locally and internationally) to build and coordinate personalization calendars and tailored customer experiences.
- Scaling Tests & Uniqodo voucher promotion support: transitioning successful tests into daily operations supporting the Retention team with the Uniqodo platform to plan and deploy onsite voucher campaigns based on web promos or customer behavior.
- Homepage & App Optimization: collaborating with the Store Programming and Trading teams to design personalization strategies for key pages (Homepage, Category pages, etc., and the App) to drive sales and category goals.
- Segment & Platform Relevance: ensuring high-value, personalized content is delivered across all platforms, tailored to specific customer segments.
- Approval & Performance Analysis: acting as the final sign-off authority