Intern, Activation Media Solutions
Pubblicato il 13-08-2026 - WPP Media in Milano
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
We are seeking a highly curious and analytical Intern to join our dedicated team. This role offers an exceptional opportunity to acquire a thorough understanding of the programmatic advertising ecosystem, encompassing campaign activation, optimization, and reporting. You will gain hands-on experience,
directly supporting senior members in daily tasks and collaborating with internal and external stakeholders (sales, product, trading teams, as well as media and tech providers/vendors) to execute performance-driven campaigns. This is a unique chance to develop strong knowledge in both the technical and commercial aspects of programmatic, with a high focus on improving campaign results and key performance indicators (KPIs).
Activities
- Support senior team members in the setup, activation, optimization, and continuous monitoring of programmatic campaigns across various Demand-Side Platforms (DSPs).
- Assist in conducting media and financial analysis of programmatic campaigns, ensuring budget adherence and identifying key performance trends to inform strategic adjustments.
- Contribute to the generation of comprehensive performance reports for programmatic campaigns, and assist in interpreting data to derive actionable insights for internal and client review.
- Provide essential support related to pro