Wellness CBIA Manager

13 ago - Milano
Gsk

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role:

As a Wellness Insight Manager – Europe, you will contribute to brand strategy and support business growth by developing a deep understanding of consumers, experts,



markets and competitors.
In this role, you will combine data from multiple sources and work closely with cross-functional teams to translate insights into recommendations, inform innovation and support the development of brand narratives and marketing strategies.
You will ensure that consumer perspectives are reflected throughout the brand lifecycle, supporting decision-making and helping to measure and optimise brand performance.

Responsibilities:
- Deliver brand insights across consumer, expert, market and competitive areas to support strategic decisions on where and how to compete.
- Contribute to key brand foundations, including purpose, positioning, architecture and brand language, in collaboration with global teams.
- Develop and apply insights to identify growth opportunities and business challenges.
- Monitor wellness KPIs to track market performance, brand health and campaign effectiveness, recommending ac

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