We are looking for a passionate and detail‐oriented Direct Marketing Specialist to join our Digital Engagement & Loyalty team at the Global Headquarters in Milan, Italy. You will play a key role in shaping the customer contact strategy, fostering long‐term and meaningful relationships with our clients.
Your Impact
As a Direct Marketing Specialist, you will play a pivotal role in driving seamless data‐driven communication across multiple channels, ensuring the adoption of best practices to maximize engagement and conversion.
Support the global contact strategy definition and deliver performance improvements ensuring channel effectiveness and conversion optimization
Orchestrate communication channels (email, SMS, push notifications) to drive digital engagement across multiple touchpoints
Oversee the email communication production process in collaboration with external agencies and internal stakeholders
Manage campaign reporting and analytics to drive improvements with a test, learn & scale‐up approach

Ensure a consistent and effective rollout of customer journeys across all channels (email, SMS, push notifications) to provide a seamless customer experience
Manage technical developments and coordinate with IT/tech teams to ensure smooth integration and platform enhancements
Activate and test new digital channels to expand communication opportunities and improve customer reach
Lead and support the execution of innovative digital projects aimed at strengthening customer engagement and business results
Qualifications
Minimum of 3 years of experience in CRM, digital marketing, or clienteling roles
Strong knowledge of multichannel communication (email, SMS, push notifications) and campaign management tools
Experience in coordinating external agencies and cross‐functional stakeholders
Solid analytical skills with the ability to interpret campaign performance data and translate insights into actions
Familiarity with marketing automation platforms, customer journey design, and

Direct Marketing Coordinator

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