EMEA Marketing Communication Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7essmh

Are you passionate about digital marketing, customer experiences, data-driven decision-making, and creating campaigns that make a real difference? Join a company whose innovations help scientists, healthcare professionals, and researchers address some of the world's most important challenges. As part of our international EMEA Marketing Communications team, you will help drive customer engagement and business growth by designing and executing innovative B2B marketing campaigns across Europe, the Middle East, and Africa.
Key Responsibilities
- Develop and execute integrated marketing communication plans for assigned product lines, customer segments, and strategic initiatives across EMEA.
- Translate business and marketing objectives into customer‑centric engagement strategies, defining the optimal channel mix, messaging, and customer journey.
- Design and deliver multi‑channel campaigns leveraging email marketing, digital nurturing, webinars, social media, paid media, third‑party media, and events.
- Partner closely with Marketing Program Managers to define campaign objectives,



success metrics, KPIs, and optimization plans.
- Collaborate with internal marketing partners (marketing automation, social media, creative services, analytics) and external agencies and suppliers to ensure high‑quality, on‑time campaign execution.
- Be the marcom lead and project manager for assigned strategic international events, including booth layout, promo plan, budget management and stakeholder coordination.
- Build audience segmentation, communication frameworks, and campaign assets that deliver a consistent and compelling brand experience across all touchpoints.
- Manage campaign setup and execution within CRM and marketing platforms, ensuring accurate tracking and compliance with brand and privacy standards.
- Monitor, analyse, and report on campaign performance, customer engagement, lead generation, and marketing ROI, translating insights into continuous improvements.
- Contribute to

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7essmh