Director of Repeat Revenue

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About Holafly
Holafly is a high-growth scale-up revolutionising how travellers connect to the internet abroad. Since 2018, we've empowered travellers in over 200 destinations worldwide with secure, reliable eSIM solutions. With a team of 600+ professionals across multiple countries, we are scaling globally to ensure our users stay connected from the second they land — wherever their journey takes them.
The Opportunity
We have a problem most companies would envy: over 10 million customers, industry-leading NPS, and a repeat purchase rate that has significant room to grow.
The challenge — and the opportunity — is inherent to travel. Unlike subscription or FMCG businesses, our customers don't think about us between trips. The window to build a relationship, drive the next purchase, and turn a satisfied traveller into an active advocate is short, episodic, and highly competitive.
We are looking for someone who has lived this problem before. Someone who understands the psychology of the travel consumer, knows how to engineer loyalty in a low-frequency purchase category,



and can build the referral loops that turn a high‐NPS base into one of our most powerful growth channels.
Reporting directly to the Chief Customer Experience Officer, you will own Holafly's global retention and loyalty strategy end‐to‐end — inheriting a small existing team, with the mandate and budget to build it out further.
What You'll Own
Retention Strategy & Execution: Design and execute a global retention strategy with one clear goal: meaningfully increase repeat purchase rate across our 10M+ customer base. You will own the full post‐purchase lifecycle — from first re‐engagement to long‐term loyalty — and be accountable for measurable revenue impact.
Referral & Member‐Get‐Member Programs: Build and scale sophisticated referral programs that turn our promoters into an acquisition channel. You'll design the incentive mechanics, own the attribution model, and iterate relentlessly based on data. This is

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7esviw