Product marketing manager

13 ago - Italia
AlleyCorp

About the role: Our team is at the heart of our success. You'll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way. Our business keeps growing, so we're looking for a skilled Product Marketing Manager to join our team. Product Marketing sits at the intersection of Product, Growth, Partnerships, and Sales. In this role, you will translate product capabilities into clear customer value, define how and why our products win in the market, and drive adoption through strong positioning, messaging, and go-to-market execution. You will ensure that every initiative is clearly understood internally, resonates externally, and delivers measurable impact for both users and the business. The Product Marketing Manager is responsible for developing go-to-market strategies and driving growth initiatives across cross‐functional teams. The role involves identifying opportunities across the funnel, leveraging deep user insights,



and acting as the voice of the customer to ensure product development and marketing efforts are aligned with market needs and customer expectations. Your daily tasks will include: Work closely with the Product team on go‐to‐market and growth strategies for new and existing features and product areas Develop and execute marketing plans and campaigns across Sales, Customer Success, and Acquisition channels Own and report on Product Marketing performance, ensuring clear accountability for results and business impact Identify and act on user and funnel insights (quantitative and qualitative), including data analysis, surveys, and research in collaboration with the Research team Shape product positioning, messaging, and in-product communication to drive adoption and engagement Align cross‐functional teams on priorities, ensuring consistency in strategy and execution across Product, Growth, Sales, and Partnerships Monitor industry trends and competitive

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