Hosco We are seeking a creative and results‐driven Social Media Specialist to support and execute our social media strategy across key digital platforms. Reporting to the Senior Digital Marketing Manager, this role combines hands‐on content creation with structured planning and performance tracking.
You will play an important role in elevating the hotel's online presence through engaging storytelling, consistent publishing, and collaboration with both internal stakeholders and external photo and video professionals.
Key Responsibilities
Social Media Management
Execute the social media strategy in alignment with overall digital marketing objectives
Manage day‐to‐day publishing across platforms and channels
Maintain and update the editorial calendar, ensuring consistency and relevance
Monitor trends, platform updates, and competitor activity
Content Creation & Production
Develop engaging in‐house content including photos, videos, reels, stories, and copywriting
Lead and support on‐site content creation (events, activations, behind‐the‐scenes,

as well as employer branding initiatives)
Ensure brand consistency across all content formats and channels
Creative Coordination
Coordinate professional photo and video shoots
Liaise with external photographers, videographers, and creative agencies
Support briefing, content selection, and delivery timelines
Ensure alignment with brand standards and campaign objectives
Campaign Execution
Support the rollout of digital campaigns across social platforms
Collaborate with Marketing, PR, HR and Operations teams to amplify key initiatives
Assist in managing influencer collaborations and partnerships
Performance & Analytics
Track and analyze key social media metrics (engagement, reach, growth, conversions)
Prepare regular performance reports and dashboards
Provide actionable insights and recommendations for optimization
Community Management
Manage and respond to comments and direct messages in a timely manner
Foster a positive and engagi

Social media specialist

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