Marketing Manager Job Details | lectrasa
Pubblicato il 13-08-2026 - Altro in Italia
Experteer Overview In this Marketing Manager role, you will orchestrate the regional marketing plan to drive pipeline, growth, and account penetration, with a focus on fashion manufacturing and cross-portfolio support. You will partner with Sales, Customer Success, and other GTM teams to localize assets, optimize the buyer journey, and boost demand and advocacy. You'll track KPIs, optimize actions, and manage regional budgets to maximize ROI. This is a hands‐on, strategic role in a global tech‐enabled company shaping the digital transformation of its customers.
Retribuzione / Benefits Define, plan and manage the regional marketing plan aligned with business priorities
Collaborate with Go-To-Market teams (Sales, Customer Success) to ensure alignment and execution
Localize and deploy corporate marketing assets to optimize the buyer journey
Support demand generation and account‐based initiatives to improve reach and engagement
Collaborate on solution launches ensuring readiness and market impact
Develop customer success stories and advocacy assets with Sales and CS
Plan,
execute and report marketing activities with clear outcomes and lessons learned
Track KPIs and trigger corrective actions when performance deviates
Assist regional budget planning with disciplined spend and ROI focus
Coordinate with internal and external stakeholders to ensure consistency across events and digital activities
Identify opportunities to improve processes, tools and collaboration models for efficiency
Responsabilità B2B marketing background
10-12 years of experience in marketing for an international company
Degree in Marketing, Communications or related field
Ability to work independently and in teams
Hands‐on with strategic capability and operational flexibility
Creative and innovative mindset
Ability to manage timelines and budgets under pressure
Strong communication, presenting and networking skills
Experience with CRM and Marketing Automation platforms (Salesforce and Marketo)
Experien