Digital Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7et4c9

Digital Marketing Specialist
NABA is currently seeking motivated individuals for the role of Digital Marketing Specialist. Reporting directly to the Digital Marketing Acquisition & Performance Manager, the Digital Marketing Specialist will support the execution, optimization and continuous improvement of NABA's digital acquisition activities across international markets. The role combines strong execution capabilities with a data‑driven mindset, supporting lead generation performance through the day‑to‑day management, optimization and analysis of paid media campaigns. Working closely with CRM, Enrollment, Content and SEO & Tech teams, the Specialist will contribute to improving the digital acquisition funnel and the overall prospective student journey.
Responsibilities
- Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and other relevant digital platforms.
- Manage campaign implementation, audience creation, creative uploads, tracking validation and quality assurance.
- Monitor campaign performance, budgets,



funnel KPIs and business metrics, translating performance data into actionable insights to improve acquisition efficiency, lead quality and overall campaign effectiveness.
- Support the execution of A/B tests across campaigns, audiences, creatives and landing pages.
- Prepare recurring performance reports and dashboards using GA4, Looker Studio and other analytics tools.
- Support the Digital Marketing Manager in identifying opportunities to improve lead quality, customer progression and overall acquisition effectiveness through continuous performance analysis.
- Collaborate cross‑functionally with CRM, Enrollment, Content and SEO & Tech teams to support integrated acquisition initiatives and improve the prospective student journey.
- Coordinate operational activities with external media agencies, ensuring timely execution and quality standards.
- Support the implementation of tracking solutions, conversion me

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7et4c9