Brand Manager Continence Care Italy
Pubblicato il 13-08-2026 - Altro in Italia
Overview In this role you own the TENA brand strategy for Italy and Switzerland, driving growth and market share within a global framework. You lead annual planning, budget allocation, and cross‐functional execution to deliver sales targets. You will manage campaigns, product innovations, pricing, and portfolio decisions, translating consumer insights into actionable initiatives. You work closely with global teams and internal stakeholders to optimize media and digital activation and ensure end‐to‐end lifecycle management.
Benefits Own brand strategy and P&L; to drive growth and profitable market share
Lead annual brand planning and allocate A&P; budget aligned with global strategy
Activate campaigns and product innovations with lifecycle management and performance tracking
Oversee product portfolio, assortment, pricing, and cross‐functional collaboration
Capture consumer and market insights and feed findings to global teams for action
Define and execute media plans with emphasis on digital and paid media effectiveness
Responsibilities University Degree in Economics, Marketing or related field
4+ years in Brand Management or similar FMCG role
Fluency in German, English and Italian
Experience developing and executing brand strategies with strong consumer insight understanding
Strong analytical skills with experience in market data tools (Nielsen or IRI) and Excel/PowerPoint
Proactive team player with ownership mentality and stakeholder alignment
Ability to manage multiple cross‐functional projects
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