Media lead

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Media Lead (Offline Media Planning): Shaping and executing high-impact offline media strategies, including TV, Press, and Radio, for a diverse client portfolio with an accent on enhancing brand visibility and driving measurable results. Focus on leading the planning, implementation, and optimization of media campaigns, while fostering strong client relationships and inspiring a team. Location: Rome, Italy Company WPP Media is WPP's global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth. What you will do Manage high-level relationships with Marketing and Media departments of assigned clients, acting as a trusted strategic advisor. Lead the definition of innovative communication strategies, promoting the adoption of cutting-edge agency tools and technologies. Drive the integration and strategic application of Digital Media, Tech, and Martech solutions into client strategies, ensuring a full-funnel approach and fostering digital transformation. Manage strategically the budget of assigned brands,



identifying and meeting unmet client needs. Coordinate daily interactions with internal agency functions and leveraging the WPP network's diverse capabilities for maximum client impact. Conduct advanced competitive analysis to inform strategic recommendations and position clients for market differentiation. Requirements A minimum of 8-10 years of progressive experience in strategic media leadership or client management within the media industry, preferably with a focus on Entertainment clients. Degree or equivalent cultural background. Fluent English is Mandatory (C1). Demonstrated expertise in strategic media planning and a deep understanding of the evolving digital, tech, and martech landscape. Exceptional client advocacy and negotiation skills. Strong strategic and commercial acumen, with the ability to identify growth opportunities and drive value for clients and the agency. Nice to have Previous exper

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7etdq7