The Italian Market Development Manager is responsible for leading the commercial development and market expansion of Cells-IA (a Spanish digital diagnostics software company specializing in AI-powered digital pathology solutions and a subsidiary of the pharmaceutical company Rovi) in Italy. The primary mission of this role is to establish Cells-IA as a recognized partner within the Italian pathology ecosystem by generating market awareness, building strategic relationships, creating qualified commercial opportunities, and securing reference customers that support the company's long‐term growth.
The position combines business development, strategic market analysis, commercial execution, and customer relationship management. It requires a proactive, field‐oriented approach focused on building relationships with Italian public and private healthcare organizations, pathology laboratories, clinicians, Key Opinion Leaders (KOLs), and strategic partners.
Success will be measured by the ability to systematically develop the Italian market, create a sustainable commercial pipeline,

and establish the foundations for future business growth. Market Development
Develop and execute the Italian market development strategy for Cells-IA.
Maintain a deep and up‐to‐date understanding of the Italian pathology landscape, including:
Public healthcare organizations (ASLs and regional healthcare systems)
Public procurement pathways
Develop and continuously update a comprehensive Italian market map, identifying priority regions, hospitals, pathology departments, key decision‐makers, and commercial opportunities.
Business Development and Commercial Activities
Generate and develop new business opportunities through proactive engagement with healthcare organizations, including:
New account prospecting
Building relationships with hospitals and pathology departments
Delivering commercial presentations
Identifying customer needs
Territory planning
Maintain an active commercial pipeline and ensure

Italian Market Development Manager-Digital Pathology

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