Italy Media Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7etp7m

Description
Who we are
Amplifon is the global leader in the hearing care retail industry. Since 1950 we’ve been changing the lives of millions of customers all around the world. And though we are a global company that’s constantly growing, we have a start-up approach and strive for innovation every day. We take pride in setting the standard for our industry and constantly challenge and improve the customer and employee experience.
More than 20,000 professionals every day in a network of 9,500 points of sales, spread throughout 24 countries and 5 continents, give back the joy of hearing, feeling and living to thousands of people across the world.
About the role
The Media Manager is responsible for planning, managing, and executing all local media and advertising activities in alignment with global and regional strategies. The role owns the local budget and performance results across marketing channels, ensuring the effective delivery of media strategies within the local market.
Key responsibilities
- Define and manage the local Media & Advertising budget, including planning,



allocation among mktg channels (TV, digital, DM) and forecasting, in close coordination with the global and regional Marketing team.
- Manage and monitor the overall advertising budget, ensuring efficiency and alignment with strategic priorities.
- Take full accountability for the country’s Media & Advertising results, ensuring execution and delivery according to plan.
- Drive overall marketing performance management across all channels, monitoring local and global dashboards and reporting results against a set of KPIs shared with the Global Marketing team (e.g., leads, calls, traffic, awareness).
- Contribute to the development of the global strategy by providing market-specific insights and local perspectives.
- Coordinate media agencies in line with the Global Agency strategy and initiatives. Main external stakeholders: media agency, media vendors, DM partner, loyalty program partner, creative

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7etp7m