Paid Media Expert

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7etpow

Job Description:
At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line.
This is a unique opportunity to drive Italy’s digital sales growth and be part of the Growth & Digital Sales Team.
Responsibilities
As a Paid Media Expert, you are responsible for driving customer growth and commercial impact for Business Banking Italy through best-in-class paid media. You own the end-to-end performance strategy, from demand creation to conversion, across all paid channels. You combine strategic thinking, hands-on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market. You collaborate closely with teams across data & analytics, UX, branding, CRO and the media agency to ensure paid media is fully integrated into the broader customer journey.
- Own full-funnel paid media strategy & commercial impact





Define and scale the paid channel mix across search, social and programmatic, driving revenue growth and steering investments toward the highest business impact.
- Drive execution excellence across the full campaign lifecycle

Ensure best-in-class setup, tracking, optimization and continuous performance improvement across audiences, creatives and bidding strategies.
- Lead and challenge agency performance with clear governance

Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.
- Build a data-driven and AI-enabled performance engine

Translate data into action, implement AI-driven workflows and automation, and optimize the balance between smart automation and manual control.
- Drive experimentation, innovation & new channel growth

Lead structured testing and scale new and emerging channels, ensuring continu

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7etpow