MEDIA & COMMUNICATION MANAGER

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7etsqb

Job Summary As a PayPal Paid Media Marketing Manager within Consumer Marketing, you'll help bring PayPal's mission and value propositions to consumers through insight‐led, full‐funnel campaigns. You'll identify customer needs, shape media strategies, and build campaigns that drive both brand and performance outcomes. This role requires strong analytical capability, proven experience launching and optimizing paid media campaigns, and the ability to collaborate across analytics, brand, legal, martech, and agency teams. The ideal candidate is influential, organized, accountable, and brings deep knowledge of the FR, IT, and ES markets, including local media buying nuances and audience behavior. Develop and implement customer‐focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
Leverage data and technology to optimize marketing strategies and campaign performance
Collaborate with cross‐functional teams to align marketing initiatives with organizational goals
Identify growth opportunities by analyzing and synthesizing data from multiple sources
Track,



measure, and report program performance, optimizing for efficiency and scalability
Lead A/B testing and iterative optimization of campaigns and marketing programs
Optimize team structure and processes to foster a culture of high performance and innovation
5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.

Effectively strategize, manage, execute, and report on new areas of growth across the paid media marketing funnel
Owns paid media agency Consumer strategic planning for FR, IT, ES, roadmapping, and identifying improvements to ways of working to drive efficiency
Collaborate closely with brand and integrated marketing teams to ensure top quality and on‐time creative delivery, execution, and iterative testing cadence
Leverage data‐driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence,

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7etsqb