Martech & Automation Lead

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Questa posizione è in ING Il processo di selezione sarà interamente gestito ING.
Martech & Automation Lead
The Martech & Automation Lead combines strong business understanding with technical and delivery expertise to accelerate the practical adoption of marketing technology and AI within the tribe. This role translates business challenges into concrete martech and AI requirements, shapes high value use cases, and drives execution to help build a more data driven, automated and agentic marketing organization.
Translate business challenges and commercial opportunities into clear martech and AI requirements, roadmaps and delivery priorities
Build and deliver business cases for martech and AI initiatives, with a strong focus on impact, scalability and measurable value creation
Define, structure and prioritize use cases that improve marketing effectiveness, customer experience, operational efficiency and conversion
Drive the implementation and roll out of selected use cases across the organization, ensuring adoption and practical business usage




Partner closely with Group and relevant expert teams to align on standards, platforms, governance and the implementation of AI in marketing processes
Act as the linking pin between business, data, technology, risk and compliance stakeholders to ensure smooth and effective execution
Ensure all martech and AI initiatives are delivered within the bank's risk appetite, data governance standards and regulatory requirements
Identify opportunities to automate marketing workflows, improve personalization and strengthen decision making through data and AI
Promote a test and learn mindset and help build the capabilities, ways of working and stakeholder alignment needed for an increasingly agentic marketing department
Master's degree, preferably in business, marketing, data, technology or a related field
Strong technical and data background, with proven affinity for marketing technology, AI and digital transformation
Relevant experience in m

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ety3s