Senior Digital Account Planner

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7etzqb

Senior Digital Planner (Marketing): Managing the day-to-day implementation and optimization of digital campaign activities with an accent on media planning, buying, and performance reporting. Potrebbe essere proprio lei il candidato/la candidata ideale per questo lavoro. Hybrid role requiring office presence approximately four days a week.
Company WPP Media is a global media operating unit of WPP, leveraging AI-driven insights, data, and partnerships to deliver creative personalization and transformational growth for leading brands.
Manage daily implementation and optimization of digital campaigns, including both planning and buying.
Analyze campaign performance data and provide actionable recommendations to enhance tactical outcomes.
Collaborate with cross-functional agency teams and external client suppliers, including creative agencies.
Stay updated on commercial offers across online channels in the performance market.




Execute various campaign types including awareness, performance, data-driven, and retargeting activities.
3-5 years of experience in digital media planning.
~ University degree in Economics, Advertising, or Marketing and Communications.
~ Proficiency with Adserver and Analytics tools.
~ English: Ability to work in a hybrid environment based in Milan.

Culture & Benefits
Comprehensive medical, dental, and vision insurance.
Group retirement plans and partner discounts.
Significant paid time off and employee mental health awareness days.
Access to global WPP and WPP Media networks for professional growth and learning. Collaborative, in-office culture focused on creativity and connection.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7etzqb