On behalf of a multinational, global leading company, we are seeking a Trade‐Focused Brand Manager Ho.Re.Ca. who will be the owner of the Ho.Re.Ca. go‐to‐market, with a strong focus on trade marketing, field execution and distributor enablement. The role blends strategy and hands‐on activation, with the goal of driving on‐premise awareness, sell‐out and consistent execution at point of consumption.
Role summary
The Brand Manager Ho.Re.Ca. will act as the end‐to‐end owner of the Ho.Re.Ca. channel, responsible for translating global platforms into local on‐trade programs, developing POSM and toolkits, orchestrating field activations, and equipping distributors, agents and sales teams with the tools and KPIs needed to elevate execution quality across Italy. The position requires a strong trade mindset, operational rigor and close collaboration with commercial teams.
Key responsibilities
Design and implement the integrated Ho.Re.Ca. marketing plan aligned with global strategy and local priorities.
Translate global campaigns into actionable on‐trade programs,

creative briefs and activation calendars.
Develop trade assets including POSM, displays, menu inserts, tent cards, agent toolkits, training packs and digital sales materials.
Plan and execute field activations such as sampling, bartender trainings, on‐premise events, roadshows and local promotions with agencies and distributors.
Enable sales & distributors with playbooks, pitch decks, sell‐in kits and KPI dashboards to ensure consistent execution.
Monitor and analyze KPIs (sell‐in, sell‐out, conversion, distribution, promo uplift, awareness) and drive continuous optimization.
Manage agencies and vendors from brief to delivery, ensuring quality, timing and budget control.
Collaborate with Product Management on portfolio lifecycle, channel pricing, assortment and go‐to‐market sequencing for Ho.Re.Ca.
Own the channel marketing budget and measure ROI of activations and campaigns.
Coordinate cross‐functional stakeholders

Trade‐Focused Brand Manager Ho.Re.Ca.

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