13 ago - Italia
MAF
Mistplay is the category creator and leader in the ‘play-and-earn’ mobile loyalty space, built to reward gamers for playing.
LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.
As a Campaign Manager you will be responsible for the day-to-day execution, analysis, and optimization of our mobile advertising campaigns. This role requires a strong analytical mindset and a data-driven approach to maximize campaign efficiency, test new ad formats, and efficiently allocate budgets across multiple global networks.
Analyze advertising campaign data daily using Google Looker, Excel, and our internal platform to identify performance trends and optimization opportunities.
Use performance data to make informed, tactical decisions regarding budget allocation to maximize ROI and scale acquisition efforts.
Collaborate closely with the broader growth team to develop, test, and optimize campaign strategies, structures, and creative assets.
Monitor and analyze competitive data and mobile market trends to identify new industry opportunities and creative hooks.
Partner with the team to test emerging ad formats and placements, isolating the variations that yield the highest conversion and user quality.
Troubleshoot tracking, performance fluctuations, and delivery issues to maintain high campaign health and key performance metrics.
Open to recent graduates from Economics, Analytics, Math/Statistics backgrounds.
Advanced analytical skills with extensive hands-on experience in Excel or Google Sheets for data manipulation and performance analysis.
Professional fluency
14 ago - Torino
Jobtome
14 ago - Torino
Jobtome
14 ago - Italia
Jobtome
14 ago - Napoli
Consulting / Consulenza / Coaching