Marketing Manager – Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7exiev

Responsibilities - Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights - Define the marketing activation calendar and lead the planning and execution of 360 campaigns across all relevant channels - Help define the local product portfolio focus based on market needs and opportunities - Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience - Manage agencies to ensure timely, high-quality campaign execution - Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement - Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels - Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store - Act as the brand guardian for Italy, ensuring consistency in tone, messaging, and visual identity - Partner with local Commercial teams and other stakeholders to align marketing with market goals - Monitor competitors, trends,



and new market opportunities and derive actionable plans Requirements - 4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for 50m+ revenue - Strong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Italian market - Hands‑on experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing - Ability to build impactful and consistent digital consumer journeys - Strong hands‑on project management and cross‑functional collaboration skills - Strategic, creative, and data‑driven mindset with confidence in using digital marketing tools - Fluent in English and Italian (both written and spoken) Core Competencies Demonstrates expertise in developing and executing brand and marketing strategies tailored to the Italian market, with a strong focus on integrated campaigns, digital consumer journeys, and cross‑functional collaboration. Proficient in managing brand metrics and ensuring consistency in brand messaging and identity.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7exiev