Sr. Analyst, Business Development

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ezfiv

Overview of Role:

The Senior Analyst Business Development (Direct Sales Strategy) is a pivotal role responsible for delivering in-depth analysis supporting strategic planning and optimizing operational activities across the direct sales channels Being part of the Commercial Planning department the position provides critical insights to enable data-driven decision-making fosters cross-departmental collaboration and ensures the achievement of the channel revenue targets

This role offers a unique opportunity to join a strategic function within the company’s growth engine working at the intersection of data marketing revenue and consumer sales operations with hands-on use of modern data platforms (eg Databricks) and AI/machine learning tools It provides exposure to high-impact projects and the chance to influence decision-making at a senior and executive level with impact on the company P&L; shaping the future of the organization’s direct sales success

Key Responsibilities:

- Strategic Planning & Forecasting: Support the development and maintenance of the annual quarterly and monthly sales plans including target setting direct sales modelling and KPIs forecasting campaign calendar planning risk assessment and cross-departmental alignment
- Performance Monitoring & Reporting: Prepare and analyze weekly monthly and quarterly reports covering KPIs such as sales volume conversion rates lead performance and channel productivity Collect and define business requirements for Power BI dashboards development to ensure reporting automation
- Data Analysis & Business Insights:



Conduct in-depth analysis on direct sales-related topics such as campaign results segmentation and service level using tools such as Databricks and AI-assisted analytics Support A/B testing impact assessments and model evolution initiatives
- Campaign Management: Support the planning execution and monitoring of outbound campaigns aligning with the organization capacity plan Negotiate commercial opportunities analyze campaign performance identify opportunities and support the launch of new tools and features
- Operational Support & Process Optimization: Collaborate across teams (eCommerce Contact Center Marketing Revenue Management etc) to support process improvements model implementations and governance setups
- Machine Learning Models Maintenance & Development: Oversee the performance evaluation and continuous improvement of predictive machine-learning models Coordinate with Consumer Sales eCommerce IT Data engineering and AI & Analytics teams for new technologies use cases ideation data sources integration and A/B testing
- Incentives & Budgeting Support:



Assist in forecasting and budgeting for targets incentives and campaign planning aligned with sales plans and business goals Support HC planning activities for Consumer Sales across multiple locations
- Stakeholder Engagement: Act as a bridge between Commercial Planning Marketing eCommerce Contact Center and other stakeholders to ensure alignment and effective execution of initiatives
- Ad-Hoc Analysis & Deep Dives: Respond to special requests for detailed analysis including portfolio reallocations performance gaps and strategic initiatives applying AI-assisted analytical tools to accelerate turnaround

Qualifications expected:

Education:

Degree in Business Economics Data Science

- or related fields

Years of experience:

1–3 years' experience in sales marketing eCommerce or finance

- gained in consulting firms or the travel/hospitality industry

Essential qualifications and skills:

Proven experience in sales analytics data modeling or business intelligence

- preferably within a sales or marketing environment
Strong proficiency with Power BI Excel
- and other analytics tools; familiarity with Databricks or similar cloud data platforms is a plus
Experience with predictive modeling A/B testing
- and model lifecycle management
Excellent analytical problem-solving
- and communication skills
Ability to manage multiple projects prioritize tasks
- and work collaboratively across departments
Knowledge of CRM campaign management
- and marketing automation tools is a plus
Exposure to AI-assisted analytics tools (eg generative AI for reporting insight generation
- or model development) is a plus
Fluent English
- any additional European language is a plus
- Clear verbal and written communication skills

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ezfiv