Dealer Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7f04z0

Manning Global, an Internationally renowned staffing and managed services organization specializing in providing staffing solutions for leading corporations in AI, IT & Telecoms, Engineering, Digital Media, Automotive and Renewable Energy is recruiting for Dealer Marketing Manager on behalf of one of their blue-chip international clients to join their organization in Italy Job Title: Dealer Marketing Manager Employment: Tempo pieno Start Date: August/**** Country: Italy – Office based - Milan Salary range: 100,000 EUR per year dependent upon experience Contact: Bianca Papa | *********************** Key Responsibilities Dealer Network Enablement & Strategy Develop and cascade annual, quarterly, and monthly dealer marketing plans aligned with national product launch calendars and regional sales targets Design tiered marketing playbooks for different dealer categories (flagship 4S stores, satellite showrooms, authorised service partners) to ensure brand consistency while enabling local market adaptation Establish and maintain Dealer Marketing Standard Operating Procedures (SOPs) covering showroom visual merchandising, POS material standards, and event execution checklists Campaign Execution & Field Management Lead the regional rollout of major campaigns (Auto Shows, Test-Drive Weeks, seasonal promotions, EV-focused events) across the dealer network Conduct frequent dealership visits to audit campaign implementation, coach dealer marketing and sales teams on-site, and identify conversion bottlenecks (from lead capture to test-drive) Act as primary liaison to resolve dealer concerns regarding brand support, budget allocation, or marketing material delivery Budget,



ROI & Performance Management Manage the regional Dealer Marketing Fund, including budget allocation, expenditure tracking, and claim reimbursement approval Monitor campaign effectiveness using key metrics: Cost Per Lead (CPL), Showroom Traffic Lift, Test-Drive Conversion Rate, and overall sales contribution Provide structured reporting and market intelligence to HQ, with KPI analysis and tactical recommendations Digital & Capability Building Drive adoption of brand-owned digital tools (CRM systems, lead management platforms, social commerce tools) among dealers to enhance online-to-offline (O2O) lead generation Organise quarterly training workshops to upgrade dealer teams' capabilities in digital marketing (social media, programmatic advertising), customer experience management, and consultative selling techniques Support dealers in leveraging Italy's evolving EV incentive framework and the government's €1.34 billion Automotive DPCM funding for sustainable mobility Experience/Qualifications: Bachelor's degree or above in Marketing, Business Administration, Economics, Engineering, or a related field 5–8 years of experience in trade marketing, field marketing, or dealer network management, preferably within the automotive industry Proven track record of managing multi-dealer campaigns across diverse Italian regions (North/Centre/South) Experience with both established OEMs and emerging brands is highly valued Technical & Market Knowledge Deep understanding of Italy's automotive retail landscape, including: Regional market dynamics and consumer purchase behaviours EV/PHEV incentive frameworks and regulatory environment The competitive landscape.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7f04z0