Senior Director Of Brand And Content
Pubblicato il 12-08-2026 - Hostaway in Lazio
Hostaway is looking for a Senior Director of Brand and Content to build and lead the brand, content, and creative engine for our next stage of growth as a leading B2B SaaS platform for professional short-term rental operators.
This is a high-impact SaaS marketing leadership role for someone who can shape our market narrative, elevate our category presence, and create content and creative programs that support awareness, pipeline, customer acquisition, and revenue growth
You'll build the function largely from the ground up, including the team, operating model, workflows, AI-enabled production systems, and quality standards.
This role will partner closely with Product Marketing, Demand Generation, Sales, Marketing Operations, and Product to ensure Hostaway's brand, content, and creative output is aligned with SaaS GTM priorities, buyer journeys, product launches, demand generation, and measurable business outcomes
Build and lead a team that will own the modern content engine that produces high-quality, high-velocity editorial, thought leadership, and demand-supporting content
Build and lead a small team that will define and own Hostaway's brand strategy, positioning, narrative architecture, and visual identity system for a fast-growing global vertical SaaS company
Build the in-house Creative team from scratch including designers, copywriters, motion/video, and production talent
Across Content/Brand/Creative, utilize AI teammates who will drive efficiency while humans drive quality, designing workflows where generative tools handle research, drafting, variation, localization, and asset production, while humans own strategy, narrative, taste, and final quality
Partner closely with Product Marketing, Demand Generation, Sales, Marketing Operations and Product to align brand, content,
and creative to support GTM priorities and drive revenue growth
Hire, mentor, and develop the brand, content, and creative team, making smart early bets on senior leaders, hands?on makers, and hybrid AI?native talent
Decide the right mix of in?house team, agencies, freelancers, and AI?augmented partners; manage vendor relationships and budget accordingly
Define KPIs across brand health, content performance, creative effectiveness, AI productivity gains, LLM/AI discoverability, and revenue contribution
Benefits
Company stock options provided to every role
Career advancement opportunities
Dynamic international culture
Strong cross-functional leadership skills, executive presence, and a track record of connecting brand, content, and creative work to measurable SaaS business outcomes such as pipeline, revenue, retention, and category authority12+ years of progressive experience across content, brand, and/or creative leadership, with significant experience in B2B SaaS marketingHands?on fluency with AI tools for content, brand, and creative work, including a practical point of view on where AI improves quality, speed, and scaleStrong editorial instincts, storytelling ability, and creative judgment, with a clear sense of what makes B2B SaaS content and creative effectiveStrong understanding of SaaS GTM motions, buyer journeys, product marketing, demand generation, lifecycle content, and sales enablement5+ years of experience building and leading teams, including hiring senior talent and developing high?performing creative or editorial professionalsProven ability to build a SaaS marketing function or sub?function from the ground up, including strategy, team structure, workflows, tools, and execution standardsExperience marketing to SMB or mid?market SaaS buyers, ideally in a high?velocity, transactional sales and marketing environment.
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