WW Go-to-Market Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7f2dvu

The candidate will be responsible for the Go-to-Market Strategy of Fendi collections, designing, coordinating and executing the Global Launch Strategy and 360° Marketing Plan, with the objective to communicate the value of each Fendi collection through an innovative and effective strategy, aligned with brand, product and business priorities. This role reports into the WW Retail department based in Rome and manages a team of 2 people.
Job responsabilities Develop the go-to-market strategy for every Fendi collections (woman, man, kids, lifestyle accessories) and special projects: design the yearly marketing calendar; identify the key product focus and develop the related 360° Plans (Launch initiatives, Special Capsules, Collabs); coordinate at central level all the Marketing launch plans and calendars for the launches (online and offline) in cooperation with the HQ functions involved (Collection & Retail Merchandising, Communication, Omnichannel, Visual Merchandising, Training, Supply Chain, and Regional Leaders)
Approach disruption and innovation in the launch design process, while developing extensive competitive analysis for market trends and best practices within and beyond the luxury fashion industry
Present these launch plans in an inspiring, clear and effective way to regional teams and liaise with them to localize the marketing strategy and 360 plans based on local needs
Monitor launch sales performance and marketing ROI for in-season and forward-looking optimization
Define key product bets, key stories and retail focuses to activate different cross-department actions, including content briefs, collection shooting, VM designs, CRM campaigns, events and training actions
Monitor launch sales performance and Marketing ROI for future optimization
Effectively manage and develop team members to deliver innovative, impactful plans that meet business objectives, while maintaining different deadlines for execution




Profile 10 years experience in Marketing/Merchandising/Retail. Luxury industry is a plus
Strong strategic mindset, with ability to work in a fast paced, dynamic environment and to manage multiple projects with strict deadlines
Strong project management skills and proven ability to work cross-functionally
Strong product sensibility/aesthetic and commercial acumen; able to influence during the collection buying process
Superior ability to build very strong peer relationships and lateral influence
Excellent capability to inspire and manage teams directly and indirectly
Excellent communication and presentation skills
Superior project management skills with preferred experience in marketing projects, with strong attention to detail
Fluent in English, Italian knowledge would be considered a plus
Availability to travel for buying session and market visits up to 30% of the time
LVMH is committed to non-discrimination and respect of each person’s singularities. We recognise and recruit all types of talent
Additional information For new joiners for this role in Italy, the annual gross salary associated with this position is EUR 55.000.
This is only the initial annual gross salary granted to this position. This figure has been determined based on objective and gender-neutral criteria and reflects the starting salary normally applicable to the position at the time of publication of this job posting. Actual salaries may vary based on factors such as your unique blend of experience and skills, start date and our current organisational needs.
This role is also eligible for bonuses, subject to Fendi's discretion and based on factors such as individual and/or organisational performance. On top of legal benefits, further benefits are provided in accordance with current company policies.
This position is subject to the provisions of the collective bargaining agreement (CCNL Commercio) applicable to the role and applied by Fendi in Italy".

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7f2dvu