Cbia Effectiveness Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7f3jyr

CBIA Effectiveness Manager - Europe È il candidato/la candidata ideale per questa possibilità? Lo scopra leggendo la panoramica del ruolo qui sotto. About the role: As the Europe Effectiveness Manager, you will report to the Europe Analytics Director. You are responsible for managing and delivering investment effectiveness analysis and Marketing Mix Modelling (MMM) for Europe. Responsibilities Drive effectiveness via MMM insights and value‐added deliveries, including collaborating with local and global stakeholders on key questions answered by the core MMM programme and/or ad hoc pilots; leverage MMM output to deliver annual cross‐market and brand meta‐analyses, and deliver quarterly reports and newsletter updates. Partner with the Global MMM & Pricing Analytics Team to ensure delivery and integration of the results and findings for Europe into relevant markets, sustain ongoing conversation to embed findings and adjust investment plans accordingly. Drive adoption of analytics solutions that contribute to Europe's strategic objectives,



specifically by leveraging traditional and digital analytics to drive impactful decision‐making in Innovation Development, Connections development, white‐space identification, and brand/activity performance understanding. Serve as a key advisor and business partner, providing data‐driven insights from analytics to ensure the consumer, shopper, and expert remain at the heart of Europe's decisions. Partner with commercial teams to provide robust analytical support for objectives, infusing deep human understanding and deep market understanding across teams with compelling analytical evidence. Basic Qualifications Experience applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM. In‐depth knowledge of analytical practices and methodologies within the Consumer Goods Industry (FMCG/Consumer Healthcare). Hands‐on knowledge and understanding of syndicated data measures an

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7f3jyr