Dealer Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7f92j2

Manning Global, an Internationally renowned staffing and managed services organization specializing in providing staffing solutions for leading corporations in AI, IT & Telecoms, Engineering, Digital Media, Automotive and Renewable Energy is recruiting for Dealer Marketing Manager on behalf of one of their blue-chip international clients to join their organization in Italy

Job Title:

Dealer Marketing Manager

Employment:

Tempo pieno

Start Date:

August/2026

Country:

Italy – Office based - Milan

Salary range:

100,000 EUR per year dependent upon experience

Contact:

Bianca Papa | +49 (0) 89 23 88 98 673

Key Responsibilities
- Dealer Network Enablement & Strategy
- Develop and cascade annual, quarterly, and monthly dealer marketing plans aligned with national product launch calendars and regional sales targets
- Design tiered marketing playbooks for different dealer categories (flagship 4S stores, satellite showrooms, authorised service partners) to ensure brand consistency while enabling local market adaptation




- Establish and maintain Dealer Marketing Standard Operating Procedures (SOPs) covering showroom visual merchandising, POS material standards, and event execution checklists
- Campaign Execution & Field Management
- Lead the regional rollout of major campaigns (Auto Shows, Test-Drive Weeks, seasonal promotions, EV-focused events) across the dealer network
- Conduct frequent dealership visits to audit campaign implementation, coach dealer marketing and sales teams on-site, and identify conversion bottlenecks (from lead capture to test-drive)
- Act as primary liaison to resolve dealer concerns regarding brand support, budget allocation, or marketing material delivery
- Budget, ROI & Performance Management
- Manage the regional Dealer Marketing Fund, including budget allocation, expenditure tracking, and claim reimbursement approval
- Monitor campaign effectiveness using key metrics: Cost Per Lead (CPL), Showroom Traffic Lift, Test-Drive Conversion Rate, a

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7f92j2