Research Lead – Public Opinion

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Research Lead – Italy Segmentation

Organization: Our Common Home

Mission:

Our Common Home promotes civic participation of everyone in society to build solutions to our changing natural environment, in particular people with more traditional values who feel a deep attachment to place, to their traditions, to their family and nation and who so far have been left out of the conversation.

We partner with locally rooted civic organisations and institutions in Italy: trusted custodians of landscapes, cultural practices, and rural communities. By supporting these networks, we aim to strengthen stewardship, and achieve our mission to reach a political consensus on the need to preserve our environment and empower everyone across society to work together in exploring and building solutions.

Research plays a central role in OCH’s work. Our insights inform strategy, campaigns, and long-term programme design, grounding our work in evidence, cultural context, and lived experience.

Purpose of the Role:





The Audience Segmentation & Public Opinion Research Consultant will lead the delivery of OCH’s flagship audience segmentation study in Italy.

This multi-phase research project will combine:
- Exploratory qualitative research
- A national quantitative survey and segmentation analysis
- A final qualitative profiling phase

The study will generate a robust, evidence-based understanding of the values, motivations, and narratives shaping Italian society. These insights will identify priority audiences and inform the campaigns and strategies of OCH’s new Italy programme.

This is a senior, delivery-focused role. The consultant will act as the technical and analytical lead, ensuring methodological rigour, contextual relevance, and strategic usefulness across all phases of the research. The role will operate under the guidance of OCH Global Research Services and in close collaboration with the local country team.

Key Responsibilities:

1. Project Set-up & Planning
- Develop the ove

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7faegt