Manager, Measurement

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fcxxy

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
We are seeking a highly experienced and strategically-minded Manager, Measurement & Analytics specializing in Marketing Mix Modeling (MMM) . This is not merely an analytical role; it is a pivotal position that will see you act as a true strategic partner for our high-profile clients.
You will be responsible for the end-to-end vision of developing, interpreting, and presenting advanced econometric models,



translating complex insights into clear strategic recommendations that drive media budget allocation for some of the most iconic brands globally. Your technical expertise will merge with a keen business acumen to influence large-scale marketing decisions.
Skills & Experience
MMM Architecture and Development: Lead the end-to-end design and development of complex Marketing Mix Models (MMM) for a diverse portfolio of top-tier clients, ensuring methodological rigor and practical applicability.
Strategic Analysis and Storytelling: Go beyond the numbers, interpreting model results to identify the strategic "so what?". Build persuasive data-driven narratives and present clear, actionable recommendations to senior stakeholders (Marketing Managers, Media Directors, and C-level executives), including in international contexts.
Client Consulting and Partnering: Serve as the technical and strategic point of contact for clients, managing expectations, delving into their business needs, and providing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fcxxy