SENIOR COFFEE PRODUCT MANAGER

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Job Responsibilities
We are seeking a high-energy, consumer-obsessed Product Manager (PM) to drive the growth of De'Longhi's Coffee portfolio through a relentless focus on downstream excellence. This role goes beyond traditional product development; you will be the primary driver for translating shopper understanding and brand-level strategies into innovative in-store activations and shelf-level success. As a key stakeholder, you will bridge the gap between ideation and the final consumer touchpoint, ensuring flawless execution that maximizes category growth and cements our market leadership.
You will synthesize deep market understanding and shopper insights into a clear, innovative vision. Success in this role requires a strategic thinker who can inspire, align, and influence multi-disciplinary global teams to deliver the growth of the De'Longhi's leadership in the global coffee space.
Main Responsibilities:
This role is structured around the three core pillars of a high-impact PM, with a strong emphasis on consumer insight and cross-functional leadership:
1.



Product Ideation & Vision
• Investigate the Consumer Voice: Collaborate with the Consumer Journey & Marketing Data Engine teams to deeply analyze global market trends, competitive movements, and consumer segmentation/needs within the Coffee category. Translate these insights into a product innovation roadmap.
• Ideation & Concept Generation: Define breakthrough product concepts and features that address unmet consumer needs and align with De'Longhi's premium brand promise.
• Portfolio Strategy: Strongly contribute to define and manage a balanced product portfolio - spanning all life cycles - to maximize sustainable growth, market share and brand equity.
2. Product Launch
• Market Introduction: Partner with Marketing and Sales teams to implement the global commercial launch plan, providing specific inputs on category entry points, consumer triggers and barriers, portfolio management, developing physical and dig

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ffzhg