Senior Brand Manager
Pubblicato il 15-08-2026 - Brown-Forman in Lombardia
Meaningful Work From Day One This role sets the vision, objectives, and strategies for one of the most iconic brands in the world and one of the strategic pillars within Brown‐Forman Italy portfolio: Jack Daniel's. The Senior Brand Manager is the key strategic partner to the Head of Marketing, responsible for brand strategy, business development, prioritization, and resource allocation. The role leads the development of annual and long‐term strategic brand plans for Italy, working closely with cross‐functional teams and global/regional brand partners.
The working style for this role is 4 days working from the office with Fridays working from home.
What You Can Expect Develop and implement the Marketing Plan for Jack Daniel's Family of Brands
- Deliver a comprehensive diagnosis of brand performance, opportunities, and competitive dynamics.
- Define marketing priorities, objectives, strategies, action plans, and KPIs.
- Build strong collaboration with global brand teams to align on long‐term strategic direction and contribute to global strategy development,
given the importance of the Italian market.
- Lead the media agenda, ensuring relevant communication across all key touchpoints.
- Work closely with Trade Marketing and Sales to align priorities and activities across Off‐Trade, On‐Trade, and E‐Commerce, sharing a unified agenda.
- Lead the development and flawless execution of campaigns and activations with external agencies, ensuring compliance with BF guidelines and legal requirements.
- Continuously track and improve brand activation quality and brand experience delivered in market.
- Act as the brand guardian, ensuring all consumer and customer communication is consistent with brand rules and compliant with Italian regulations.
Building on Insights
- Actively seek consumer, brand, and business insights to inform strategy and identify emerging trends.
- Lead consumer research in collaboration with Insight team.
- Analyze monthly Consumer Takeaway and brand heal