RETAIL MEDIA EXPERT

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fgias

The Role in a Nutshell:
We are looking for a hands-on, data-driven Retail Media Expert to lead the operational execution and strategic optimization of our retail media presence across Europe. You won't just be "overseeing" agencies; you will be the engine room of our retail media plans, working directly within the ecosystems of partners like MediaMarkt, Currys, Otto, Unieuro, Darty, and more.
As a key member of the Global Paid Media team, you will bridge the gap between performance marketing and commercial sales, ensuring our products are winning the "digital shelf" and driving measurable ROI.Key Responsibilities
Operational Leadership: End-to-end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers.
Media Planning & Execution: Develop and implement bespoke media plans for partners such as MediaMarkt, Currys, Otto, and Unieuro, aligning with seasonal peaks and product launches.
Budget Management: Manage and allocate retail media budgets, ensuring optimal spend across different platforms to hit ROAS and Market Share targets.




Performance Optimization: Conduct daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility and conversion.
Reporting & Insights: Translate complex data into actionable insights. You will provide the Global Head of Paid Media with weekly/monthly performance deep-dives and "so-what" summaries.
Stakeholder Collaboration: Act as the technical point of contact for local trade marketing teams and external retail media networks/aggregators.Who You Are
The Practitioner: You have 3-5 years of experience in Paid Media, with at least 2 years specifically focused on Retail Media Networks (RMNs).
Platform Savvy: You are comfortable navigating various retail portals (e.g., CitrusAd, Criteo, or bespoke retailer dashboards like the MediaMarkt/Saturn platform).
Analytically Minded: You don't just look at ROAS; you understand iROAS, New-to-Brand (NTB) metrics, and the impact

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fgias