Email Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fjvqj

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Email Marketing Manager based in Italy.
This role offers the opportunity to take ownership of a high-impact email marketing channel within a growing digital learning and workplace compliance environment.
You will lead the execution and optimization of campaigns that engage prospects, customers, and partners throughout the buyer journey.
Working primarily in HubSpot, you will combine audience insights, experimentation, personalization, and performance analysis to improve marketing outcomes.
The position has a strong hands-on focus, covering campaign production, segmentation, quality assurance, testing, deployment, and reporting.
You will collaborate closely with Demand Generation, Product Marketing, Customer Marketing, Marketing Operations, and Revenue Operations teams.
Your insights will help strengthen engagement, conversions, customer relationships, and pipeline contribution.




This is an ideal opportunity for an analytical and detail-oriented marketer who enjoys experimentation and continuous improvement.
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Accountabilities
Own end-to-end email marketing execution across prospect, customer, partner, and lifecycle communications.
Plan, build, launch, and optimize newsletters, nurture sequences, product announcements, customer communications, webinar promotions, event campaigns, and follow-up programs.
Manage audience selection, segmentation, quality assurance, scheduling, deployment, reporting, and A/B testing throughout the email production workflow.
Monitor deliverability, inbox performance, engagement, and adherence to email marketing best practices.
Develop and maintain an experimentation roadmap covering subject lines, preview text, calls-to-action, layouts, send times, personalization, dynamic content, copy length, imagery, and sending frequency.
Analyze campaign performance across audience segments, lifecycle stages, industries,

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fjvqj