Europe & META, Paid Social and Search Manager - 1-Year Contract

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Overview Lenovo is a global technology company delivering Smarter Technology for All. This is a 12-month fixed-term contract position. The Social Search Manager leads Lenovo's paid social and search strategy across Europe META, driving demand generation, brand growth, and business performance for Lenovo and Motorola portfolios. The role operates within the Media Center of Excellence (Media COE), partnering with local marketing teams, agencies, platform partners (Meta, Google, LinkedIn, TikTok, Microsoft Ads, etc.), and eCommerce stakeholders to deliver full-funnel media activation and measurable business outcomes.
Responsibilities Strategy Planning : Develop Europe META paid social and search strategies aligned with business objectives, defining channel roles across the customer journey from awareness to conversion.
Strategy Planning : Translate global and Europe META marketing priorities into local activation plans and drive integration across brand marketing, ACP, lead generation, and eCommerce initiatives.
Strategy Planning : Build audience, targeting,



and measurement frameworks across markets.
Media Excellence Innovation : Lead innovation roadmaps with Meta, Google, TikTok, LinkedIn, Microsoft, Amazon Ads, and emerging partners.
Media Excellence Innovation : Identify and scale best practices across markets while implementing testing frameworks covering audiences, creatives, AI solutions, automation, and measurement.
Campaign Performance Management : Oversee campaign planning and optimization across Meta (Facebook Instagram), Google Search, YouTube, Microsoft Ads, LinkedIn, TikTok, and retail search platforms.
Campaign Performance Management : Monitor KPIs including CTR, CPC, CPM, CPA, ROAS, VTR/VCR, lead quality, and conversion rate, providing ongoing performance recommendations and budget allocation guidance.
Measurement Analytics : Define KPI frameworks and benchmarks by market and channel, driving end-to-end measurement from media exposure to lead generation

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7fkk3e