Direct Marketing Coordinator
Pubblicato il 15-08-2026 - Pvh Italy in Cremona
We are looking for a passionate and detail‑oriented Direct Marketing Specialist to join our Digital Engagement & Loyalty team at the Global Headquarters in Milan, Italy. You will play a key role in shaping the customer contact strategy, fostering long‑term and meaningful relationships with our clients.
Your Impact
As a Direct Marketing Specialist, you will play a pivotal role in driving seamless data‑driven communication across multiple channels, ensuring the adoption of best practices to maximize engagement and conversion.
- Support the global contact strategy definition and deliver performance improvements ensuring channel effectiveness and conversion optimization
- Orchestrate communication channels (email, SMS, push notifications) to drive digital engagement across multiple touchpoints
- Oversee the email communication production process in collaboration with external agencies and internal stakeholders
- Manage campaign reporting and analytics to drive improvements with a test, learn & scale‑up approach
- Ensure a consistent and effective rollout of customer journeys across all channels (email, SMS, push notifications) to provide a seamless customer experience
- Manage technical developments and coordinate with IT/tech teams to ensure smooth integration and platform enhancements
- Activate and test new digital channels to expand communication opportunities and improve customer reach
- Lead and support the execution of innovative digital projects aimed at strengthening customer engagement and business results
Qualifications
- Minimum of 3 years of experience in CRM, digital marketing, or clienteling roles
- Strong knowledge of multichannel communication (email, SMS, push notifications) and campaign management tools
- Experience in coordinating external agencies and cross‑functional stakeholders
- Solid analytical skills with the ability to interpret campaign performance data and translate insights into actions
- Familiarity with marketing automation platforms,