15 ago - Pavia
EIM Italia - Executive Interim Management
EIM is an international partnership that helps clients to achieve and maintain over time a higher level of competitiveness, by mobilizing quickly the best independent professionals and permanent managers capable of leading by example, promoting, planning, engineering and implementing concrete operational improvements in the organizations in which they operate (
About the role
The Local Marketing Manager brings the global EIM brand to life in the assigned market(s), translating the three-year business strategy and global marketing direction into a coherent local marketing and communication plan and executing it across all channels. In full collaboration with the Local Demand Manager, the role picks, mixes, completes and delivers content provided by Global Marketing to clients and prospects through the relevant touchpoints.
The goal is to create qualified visibility, concrete interest, and direct support to the business, ensuring EIM is known, trusted, and preferred by target clients.
Working in a global–local matrix, this role should adapt global strategies and content to local needs,
manage digital and offline activities, and provide insight back to Global Marketing and regional leadership.
Key Responsibilities
1. Marketing strategy, planning & budget
- Recommends — in full collaboration with the Office Manager — and develops the local marketing plan, consistent with the three-year business strategy and the global marketing direction and presents it to the Partners.
- Develops and manages the marketing budget; allocates human and economic resources to deliver the plan.
- Plans and manages the activity calendar, deadlines, and deliverables.
- Manages and controls the department budget.
- Monitors competition and market developments.
2.Communication, content & digital presence
- Manages local digital touchpoints (local website pages, local LinkedIn pages, newsletters / DEM), ensuring content is relevant, on-brand and up to date; maintains and continuously improves
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